Build an Email List to Grow Your Customer Base Successful email marketers all started the same way and that’s with building an email list. The importance of this first step cannot be stressed enough. Perhaps you are just dabbling as an affiliate marketer; even then you should start establishing your list. You won’t be able to tap into the power of email marketing without a list. You don’t have to build it overnight. Make the commitment and do it gradually over time and before you know it you will be reaping the benefits.
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You should build an opt in list to ensure that your online business is profitable now and in the future. Don’t delay building your list. The moment you start to build an opt in list is the moment it starts making money for you.
Don’t fall into the trap of adding people to your list without their permission. Yes, your list will grow but unfortunately spam doesn’t pay. There isn’t one business out there that has managed to use spam successfully. Build opt in list consisting only of people who genuinely want to be on your list and who have given you the thumbs up. Add a simple sign-up form to the pages of your website and tell your visitors what they can expect to receive if they do sign-up. You could offer them a free download e.g. an ebook as a thank-you gift for signing up.